2025 is poised to be a pivotal year for marketing technology (martech). As brands navigate a growing ecosystem with over 11,000 tools, six trends stand out: AI-driven hyper-personalization ...
A group of 18 former European heads of state have called on the European Commission to break up Google’s highly lucrative advertising-technology business, claiming it erodes Europe’s media ...
Pairing contextual advertising technology with prediction tools can also help video providers to optimize ad placement for maximum impact. These types of tools can measure conversion rates enabling ...