Mad Men almost managed to convince the world that marketing was made by clever folks in swanky offices, discussing and debating the ins and outs of human wants and needs. Certainly, sometimes that ...

Elberse, Anita, and Bharat N. Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Information Economics and Policy 19, nos.

Mad Men almost managed to convince the world that marketing was made by clever folks in swanky offices, discussing and debating the ins and outs of human wants and needs. Certainly, sometimes that ...

It probably won’t come as a surprise that his identity was stolen over 13 times, and, to add insult to injury, he was made to pay multiple false advertising fines. If your ad is so bad the FTC ...