Joel OwolabiJoel Owolabi In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn ...
That means an ad campaign has to be something really special ... After all, while some of the most famous examples, like the previously unknown Reese's Pieces getting a starring slot in 1982's ...
This paper proposes an original approach to the debate concerning international advertising. It is based on a content analysis of 218 television commercials, in which the main elements in the ...
In a new campaign, LinkedIn warns companies about the perils of accidentally targeting the wrong audiences, ultimately showcasing LinkedIn's suite of evolving AI audience-reach tools.