Target raised its fourth-quarter sales forecast Thursday after more consumers turned to its stores and website for holiday shopping — particularly on days known for deep discounts.

Target leaned in heavily toward promotions and sales during the holidays, a strategy that seems to have left it in the middle of the pack of retailers for the season. The Minneapolis-based retailer said Thursday its comparable sales rose about 2%,

Shares of Target ($TGT) were in the spotlight as the retailer posted better-than-expected sales numbers for the holiday shopping season, lifting retail sentiment. The company said its total sales during the two holiday months grew 2.

Target on Thursday said its holiday sales were better than expected, though it kept its profit forecast the same – likely because cost-conscious shoppers stocked up on discounted items. The Minneapolis-based chain said sales on Black Friday and Cyber Monday hit records,